LCN Seafood Academy
About the Series
The Local Catch Network is launching a new series of webinars, events, and workshops built for community-based seafood businesses. The Seafood Academy is tailored to address barriers of direct marketing and to help seafood producers hone a competitive edge.
Brand & Marketing Fundamentals
Learn the Essentials that Build Trust, Highlight Your Story & Make Sales
May 21, 2026 | 2:00-3:30 PM ET
Join us with host Erika Tebbins from Taste the Local Difference to learn more about how to stand out in the market, attract aligned buyers, and get raving fans who come back for more and tell their friends. If you are a harvester, business owner, or marketing or communications manager looking to refresh or professionalize your brand, this training is for you. If you are just getting started with your business, you can learn the fundamentals to kickstart your marketing.
What You’ll Learn
- How to communicate the unique and compelling story of your brand to attract ideal customers;
- Low and no-cost tools you can use to build your brand and marketing assets, plus tips for when you hire a brand designer;
- All the essential marketing assets you should have, and best-practices for incorporating your brand into them;
- Using your brand and brand message as a starting point for where and how you’ll market so you can get better results.
- BONUS: We’ll work through Ideal Customer Profiles and Content Themes to get a jumpstart on effective marketing, and you’ll leave with two marketing resources you can use again and again (links to Workbook and Social Posts below).
About the host
Erika Tebbens is the Director of Impact at Taste the Local Difference (TLD), a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant, and she used to farm and keep bees. To learn more go to LocalFoodMarketing.com.
LCN hosts webinars and community forums on a range of topics. See the network’s full roster of recorded sessions and upcoming events at our Webinars and Community Forums page.